Impaired Driving Campaign

A consequences campaign targeting the 17-24 age group. The campaign utilised peer pressure to heighten awareness of the long term effects of Drink or Drug driving on the youth audience.

Please contact us for further information.
Available for use by other local authorities.

Little Green Bear Road Safety Club

Road Safety club for 3-5 year olds encouraging parent/child interaction when learning about road safety.

This project comprised many elements, from the main folder with monthly inserts covering road safety, to the front end marketing including table-top displays, banners, postcards and posters.

In addition there were balloons, slappits, crayons, reward posters, stickers
and t-shirts.

Please contact us for further information.
Available for use by other local authorities.

Little Green Bear Road Safety Club

Research feedback has been extremely positive with few changes to the structure or content of the activity folder.

Parents and practitioners describe how the Little Green Bear Road Safety Club makes road safety enjoyable and enables them to bring road safety into everyday activities.

Polly & Bobby School Crossing Patrol

Props and Tools for activity days with nurseries to help children understand the role of School Crossing Patrol people. The Big Polly and Bobby Book is a great tool for the presenters to use on special Road Safety days at nurseries.

Please contact us for further information.
Available for use by other local authorities.

Polly & Bobby School Crossing Patrol

The Polly and Bobby activity booklet and People Who Help Us sheet provide the perfect back-up to the Big Book as children can take them home to do with their carers.

Please contact us for further information.
Available for use by other local authorities.

Building Blocks

Awareness campaign aimed at new parents covering Road Safety issues for 0-3 year olds.

pdf available on request
Available for use by other local authorities.

Cyclewise

A carefully devised campaign encouraging young riders and walkers to be road safety aware with the emphasis on cyclists.

From magazine to leisure centre and bus advertising appealing to a young audience but without excluding the older generation.

The Cyclewise incentives were a great success with both the cycle training officers and the children.

Please contact us for ideas and quotes on a wide variety of Road Safety giveaways.
Available for use by other local authorities.

Take Control Motorcycle Training

How do you encourage safer riding habits in Motorcyclist? With difficulty!

Take Control landed directly in the hands of the target audience, did not point the finger or preach, but encouraged them to take advantage of subsidised Take Control training days set up by the Warwickshire Road Safety unit.

After a successful launch in 2008, Take Control is now being rolled out in West Mercia as well as Warwickshire with approval and additional funding from the DfT.

Please contact us for more information on this complex and successful campaign.

Speeding Will Kill

The spontaneous recall market research after the appearance of the campaign showed a twenty plus percent improvement over other campaigns.

Even after five years people still remember this campaign.